Tag: Yuruchara

Okayama Mascots Visit Tokyo


On September 8th and 9th, several mascots from the Bitchu area of Okayama Prefecture paid a visit to the Tottori/Okayama Antenna Store in Shimbashi, Tokyo. They were there for the Okayama Bitchu Marche, promoting goods and produce from the area, and encouraging tourism.

Japan Rail’s Okayama mascot, Kumanaku

Yakappi, mascot of Yakage Town, Okayama

Okayama mascot, Yuracchi

Yuruchara Videos

Here are some videos from my new youtube channel, featuring assorted mascots I filmed messing around at various events in Japan this year.

Chara-dise Japan


Last weekend I went to “Charadise Japan”, a large indoor yuruchara event in the Grand Prince Hotel New Takanawa in Shinagawa, Tokyo. There was a stage, workshops, a restaurant, a trick photography area, and multiple booths selling character goods. Although the event wasn’t very well attended, seeing dozens of mascots interacting in such plush surroundings was a novelty, and I took lots of photos. Here are some of them:

Shibuya’s pink ice cream/dog poo/dog character, Sofuto-kuri Inu, is not out of place posing for a surreal “Alice in Wonderland”-themed trick photograph.

Plus Chan, Hanipon, and Anikinme-kun, hanging out.

Zoukirin meets PsycheDelhi San. Things are getting very trippy.

Asakusamurai browses the gashapon vending machines.

Soy milk mascot, Chosei Tonyu-Kun, enjoys an ice cream sundae. I wonder if it’s made of soy milk?

Oddball unofficial mascot, Kikuchi-kun, poses with members of the girl band, Banzai Japan, while Naganyan lurks behind, hoping for an introduction.

Chosei Tonyu-kun photobombs a picture of Fukka-chan and Saniel.

Big and little sumo mascots, Pier Nishiki and Konitaro.

The increasingly popular Potekuma, the potato/bear from picturesque Chichibu in Saitama.

Tsurugon rescues Muuma from the jaws of a giant Melon Kuma.

Niigata’s Sasadangon strikes a pose in palatial environs.

Japan’s Edible Mascots

Tachikawa “Manpaku” Food Festival mascot, Po

Japanese mascots often behave in ways that are counter-intuitive. The most common example of this is the mascot who promotes a regional dish in which its own species is the chief ingredient. These barnyard animal mascots have a self-destructive propensity to encourage tourists to munch on their flesh.

This suicidal behaviour contrasts starkly with the mascots’ serene smiles. Each of them is ready at any time to skip blithely into the slaughterhouse. Much the like the creature from Douglas Adams’ “The Restaurant at the End of the Universe” that has been genetically engineered to take pride in being eaten, these meaty mascots gleefully await their grisly fate.

They are dedicated to their own demises. Just last month, a pig mascot named Ecoton took an exam at the Fukuoka Fisherman’s Hall, testing his knowledge of the best fish to complement Tonkotsu Ramen, a local dish of noodles in broth made of pork marrow bones.

Ecoton, taking a test on fish

One of the most prominent of these enthusiastically edible characters is Hokkaido’s sheep mascot, Jingis Khan No Jin-Kun. The moniker comes from Jingis Khan, a barbecued mutton dish popular in the area, itself named after Genghis Khan, who supposedly popularised sheep meat in the region. But Jin-kun embodies none of the fighting spirit of his Mongolian warlord namesake. Despite being a sheep himself, Jin-kun spends his life singing the praises of the mutton delicacy.

Another mascot who shares this precarious existence is Coroton. He is a massive pig who resides in Maebashi, Gunma, a city celebrated for its pork dishes. So bloated that his forelegs barely touch the ground, Coroton is positively spherical, which must surely make him a sitting duck for local butchers. But, far from waddling to the hills, he happily acts as a cheerleader for his town. Coroton has a death wish that makes Charles Bronson seem timorous by comparison.

Although these mascots’ lifestyles seem to defy reason, they are at peace with their destinies. They are sure of their purpose in life, and are ready and willing to meet their maker, and for this, I envy them.

Why am hungry, all of a sudden?

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