{"id":1146,"date":"2019-04-26T14:46:49","date_gmt":"2019-04-26T14:46:49","guid":{"rendered":"http:\/\/mondomascots.com\/?p=1146"},"modified":"2019-04-26T14:47:02","modified_gmt":"2019-04-26T14:47:02","slug":"licensing-japan","status":"publish","type":"post","link":"https:\/\/mondomascots.com\/index.php\/2019\/04\/26\/licensing-japan\/","title":{"rendered":"Licensing Japan 2019"},"content":{"rendered":"\n
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A couple of weeks ago I went to a big expo in Tokyo called Licensing Japan, where company representatives go to meet various costumed characters to possibly license for their businesses. The existence of a giant event for mascots to schmooze potential clients shows that such characters are big business in Japan. Getting in to the event required a certain amount of Ethan Hunt-style subterfuge \u2014 I had to pose as a fancy marketing executive in order to get an entry ticket and a name tag. It was worth it to see some mascots who don\u2019t often appear in Tokyo, and to catch a drumming performance by the always great Nyango-Star, the drumming apple\/cat from Aomori Prefecture. Here are some photos:<\/p>\n\n\n\n

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Wasacchi is the cow mascot for the very yummy \u201cWasabeef\u201d (wasabi + beef) potato chips<\/figcaption><\/figure>\n\n\n\n
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Penta the penguin, from the picture book series, Penguin Airplane Factory<\/figcaption><\/figure>\n\n\n\n
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Rojiura no Kaori, the aspiring singer cat<\/figcaption><\/figure>\n\n\n\n
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Van Meowogh from the game Cats Atelier<\/figcaption><\/figure>\n\n\n\n
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Nyango Star<\/figcaption><\/figure>\n\n\n\n
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Mimi-chan, a rabbit from children\u2019s picture books<\/figcaption><\/figure>\n\n\n\n
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Tapu Tapu<\/figcaption><\/figure>\n\n\n\n
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Mochimochi Panda<\/figcaption><\/figure>\n\n\n\n
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Budding Pop<\/figcaption><\/figure>\n\n\n\n
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Nyaossan, the old cat<\/figcaption><\/figure>\n\n
Tweet<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

A couple of weeks ago I went to a big expo in Tokyo called Licensing Japan, where company representatives go to meet various costumed characters to possibly license for their businesses. The existence of a giant event for mascots to schmooze potential clients shows that such characters are big business in Japan. Getting in to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2,15,39],"tags":[4,5,18,6],"class_list":["post-1146","post","type-post","status-publish","format-standard","hentry","category-japan","category-mascots","category-nyango-star","category-tokyo","tag-japan","tag-mascots","tag-tokyo","tag-yuruchara"],"_links":{"self":[{"href":"https:\/\/mondomascots.com\/index.php\/wp-json\/wp\/v2\/posts\/1146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mondomascots.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mondomascots.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mondomascots.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mondomascots.com\/index.php\/wp-json\/wp\/v2\/comments?post=1146"}],"version-history":[{"count":3,"href":"https:\/\/mondomascots.com\/index.php\/wp-json\/wp\/v2\/posts\/1146\/revisions"}],"predecessor-version":[{"id":1160,"href":"https:\/\/mondomascots.com\/index.php\/wp-json\/wp\/v2\/posts\/1146\/revisions\/1160"}],"wp:attachment":[{"href":"https:\/\/mondomascots.com\/index.php\/wp-json\/wp\/v2\/media?parent=1146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mondomascots.com\/index.php\/wp-json\/wp\/v2\/categories?post=1146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mondomascots.com\/index.php\/wp-json\/wp\/v2\/tags?post=1146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}