A couple of weeks ago I went to a big expo in Tokyo called Licensing Japan, where company representatives go to meet various costumed characters to possibly license for their businesses. The existence of a giant event for mascots to schmooze potential clients shows that such characters are big business in Japan. Getting in to the event required a certain amount of Ethan Hunt-style subterfuge — I had to pose as a fancy marketing executive in order to get an entry ticket and a name tag. It was worth it to see some mascots who don’t often appear in Tokyo, and to catch a drumming performance by the always great Nyango-Star, the drumming apple/cat from Aomori Prefecture. Here are some photos:
